Monday, April 03, 2006

User Path 1: Limited Time

Erin is extremely busy and doesn't have a lot of time to spend browsing around MoveOn.org. When she gets to the site she glances over the content. She's immediately drawn to the Five Things You Can Do now section. She makes a mental note to check out signing a petition.

She glances at the goals section and begins to feel that this will help direct her passion, and not take away from her limited time. She decides to add the goals section as an RSS feed to her customized google page. She is presented with a short form to become a MoveOn member, so she completes the membership process.

Before she leaves, she clicks on the Sign a Petition link which takes her to the current campaign. Since she's logged in, her information is prepopulated and she submits her petition.

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