Creative Concepts
Concept 1 - Lineage
Gandhi, the Civil Rights Movement, tearing down the Berlin Wall, all pivotal moments in the history of social progress. Moveon members see themselves and their actions as a natural progression of the social justice movement. The site will provide a historical sense and lineage in language and tone to frame the current movement through a larger lens. This will give each user a strong sense of purpose and solidarity. The feeling of the site is more romanticized, with more elegant treatment of type and imagery. It will also feel uplifting to the user.
Possible song: “Imagine” by John Lennon
Concept 2 – Action/Activism
A place for extreme political activism. The site will have a strong sense of urgency and motivate members to take action and control of the political agenda. The site will act as a gateway for users to connect and coordinate action. The members of this site are extremely vocal and live their lives in accordance with their political convictions. They have a definite point of view and the site mirrors their stance.
Possible song: “Take the Power Back” by Rage Against the Machine
Concept 3 – The Hive
Members of Moveon have a common goal, and in this common goal a unified community is required. The Hive will act as a voice for the collective community, steering agendas towards the majority rather than to the extremes. It understands the power of online communities and offers state-of-the-art tools to solve the community needs: communication, networking, and mobilization. Viral technologies are key to increasing the strength and reach of the hive. Each member is an integral part of the community. The hive is alive with ideas crisscrossing back and forth between its members.
Possible song: “Christian Brothers” by Elliott Smith
Gandhi, the Civil Rights Movement, tearing down the Berlin Wall, all pivotal moments in the history of social progress. Moveon members see themselves and their actions as a natural progression of the social justice movement. The site will provide a historical sense and lineage in language and tone to frame the current movement through a larger lens. This will give each user a strong sense of purpose and solidarity. The feeling of the site is more romanticized, with more elegant treatment of type and imagery. It will also feel uplifting to the user.
Possible song: “Imagine” by John Lennon
Concept 2 – Action/Activism
A place for extreme political activism. The site will have a strong sense of urgency and motivate members to take action and control of the political agenda. The site will act as a gateway for users to connect and coordinate action. The members of this site are extremely vocal and live their lives in accordance with their political convictions. They have a definite point of view and the site mirrors their stance.
Possible song: “Take the Power Back” by Rage Against the Machine
Concept 3 – The Hive
Members of Moveon have a common goal, and in this common goal a unified community is required. The Hive will act as a voice for the collective community, steering agendas towards the majority rather than to the extremes. It understands the power of online communities and offers state-of-the-art tools to solve the community needs: communication, networking, and mobilization. Viral technologies are key to increasing the strength and reach of the hive. Each member is an integral part of the community. The hive is alive with ideas crisscrossing back and forth between its members.
Possible song: “Christian Brothers” by Elliott Smith
posted by jeff at 11:36 AM
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