User Path 2: The browser
Mike gets to MoveOn.com and finds that the content speaks to him. It’s not as rhetorical as he thought it would be. He also gets a sense that there is a community of politically active individuals with values similar to his own. He feels inspired to learn more about this new community. He's comfortable setting up a member account, so he decides to join as a member. His boss walks in, and Mike quickly closes his browser.
Mike receives a welcome email from MoveOn. A few days later he clicks on the link to go back to MoveOn. While there he sees the main article and notices another member of the community created it. He’s intrigued because he assumed the site would be about telling the community what to think. He also sees that people have voted up or down for the issue. He clicks on a link to see what the community is discussing.
At the discussion page, he finds a post he's interested in. He wants to find out more about the member who created the post, so he clicks on the member's profile image to see her details. It pops up a small descriptor of her stats and he clicks on the link to see the full user profile.
He goes to the member’s profile page and sees what other issues the member is interested in, he sees what petitions this member has signed, and he also sees local events the other member is either attending or hosting. He clicks on a link to view one of the campaigns this user is supporting.
On the campaign page, Mike skims through the campaign and sees MoveOn is almost at their goal of attaining 500,000 signatures for this petition. He decides to sign the petition to support the campaign.
He’s feeling very excited about the possibilities in this site. He goes back to it at a later time to find out how he can support the site. He downloads pdf flyers and posters, a “moveon.com” badge that he will place on his band’s blog, and decides to donate $5 to the issue opposing stricter FCC laws. He does a search for FCC and is presented with several hits to FCC issues. There’s an RSS link at the bottom of the page. He adds this feed to his google page so he can be updated if new FCC-related issues arise. He finds the issue he was originally interested in and makes his donation.
Mike receives a welcome email from MoveOn. A few days later he clicks on the link to go back to MoveOn. While there he sees the main article and notices another member of the community created it. He’s intrigued because he assumed the site would be about telling the community what to think. He also sees that people have voted up or down for the issue. He clicks on a link to see what the community is discussing.
At the discussion page, he finds a post he's interested in. He wants to find out more about the member who created the post, so he clicks on the member's profile image to see her details. It pops up a small descriptor of her stats and he clicks on the link to see the full user profile.
He goes to the member’s profile page and sees what other issues the member is interested in, he sees what petitions this member has signed, and he also sees local events the other member is either attending or hosting. He clicks on a link to view one of the campaigns this user is supporting.
On the campaign page, Mike skims through the campaign and sees MoveOn is almost at their goal of attaining 500,000 signatures for this petition. He decides to sign the petition to support the campaign.
He’s feeling very excited about the possibilities in this site. He goes back to it at a later time to find out how he can support the site. He downloads pdf flyers and posters, a “moveon.com” badge that he will place on his band’s blog, and decides to donate $5 to the issue opposing stricter FCC laws. He does a search for FCC and is presented with several hits to FCC issues. There’s an RSS link at the bottom of the page. He adds this feed to his google page so he can be updated if new FCC-related issues arise. He finds the issue he was originally interested in and makes his donation.
posted by jeff at 3:36 PM
0 Comments:
Post a Comment
<< Home