User Persona 1: Mike Walsh

Mike Walsh

Mike Walsh is a music-programming intern at ROCK107.5, a local classic rock radio station in Tuscon, AZ. He's 35 years old and has an annual salary of $29,000 a year. At night, he plays in local bars with his alt-country band, Git Bucket.

Mike spends a lot of time on myspace.com. He uses the site to promote his band and to entertain himself by browsing other members' profile. He dreams of quitting his day job and becoming a rock star. Until he can pay off his college loans, he will continue working at the station as it is a steady source of income.

The neighborhood Mike lives in is the Keeling district. It's very artsy and liberal. Mike sees himself as liberal on social issues, but not politically active. He considers himself an independent. He would like to participate more with politics, but does not know how to get started nor does he have any understanding of any of the current issues.

Mike uses an older PC at home and does not consider himself very computer savvy. He connects to the internet at home via 56k modem but at work he has access to DSL.