Orientation

note: The concepts here have been pared down due to the nature of this project. If this were a project with moveon.org as a client, there would be a greater gathering of information section and interviewing of key stakeholders regarding business requirements and user goals. Since that is not possible, I will have to make assumptions about those requirements and goals.

Key points to cover in Orientation phase:

1. Understanding audience (user personas)
2. Analyzing industry (competitive analysis)
3. Determining overall goals for site

All of this research will culminate in a Creative Brief which outlines the creative vision and reasoning for particular approach. This document will serve as a blueprint for all stakeholders to refer to when making interactive/design decisions. It will also serve as a reference point to ensure the project is on course.